So you’ve decided to build a mobile app for your rural customers or users. You have spent time on the overall value proposition, deciding how your app will deliver enough value to your users that they will spend the requisite time – and money – to use your service. No doubt you’re also modelling the likely market penetration and adoption curves, because you want to make sure you can get a return for all the investment in software development, testing, and marketing.
You know that up to 20% of mobile apps are downloaded, used once, and then never touched again (perhaps uninstalled when the user runs out of space). How can you avoid your app ending up in that category? Better than that, can you provide an experience sufficiently valuable and engaging that users tell their friends?