Categories
Blog

What really drives profitability on pastoral farms – the right story

This is the second article in a series reflecting on the building blocks of profitability on pastoral farms in New Zealand. My particular interest is in sheep and beef farming, occupying 70% of New Zealand’s pastoral land. This article focusses on the farm system – a fascinating animal-pasture game of matching the ever-changing pasture growth […]

Categories
Blog

Platforms – how to monetise a successful agri platform

How to monetise an agribusiness platform  Over the past two blogs I’ve explained what a platform is, why they’re important for agribusinesses to understand, and how to begin designing a platform for your business. However, you may have noticed a gap in our platform conversation. What is the business model? How do you profit off […]

Categories
Blog

International livestock data standard released

The ICAR Animal Data Exchange working group has released a set of JSON and API standards for livestock data exchange. The International Committee for Animal Recording is an international non-governmental organisation (NGO) that helps members and stakeholders share guidelines, best practices and standards in animal recording and production. The culmination of around two years of […]

Categories
Blog

Will Covid-19 result in a shift in attitudes towards digital and data-driven tech?

Covid-19 and the lockdown restrictions have placed a lot of strain on us as a society and also required the adoption of new working practices and technologies.

Over the past three or four weeks, I’ve been interested by the number of times someone has said to me something along the lines of: “Well we are all going to have to get used to using tech like Zoom now aren’t we?”.

Categories
Blog

Designing agritech together

The background This workshop was originally intended to be delivered interactively at the MobileTECH.Ag conference. Despite switching to digital, we had great participation and a surprisingly interactive experience. We hope you enjoyed it. Thanks to Jeremy Suisted and Andrew Cooke for presenting. Next steps If you enjoyed this video and want to share some of […]

Categories
Blog

Is this the year you take your agribusiness digital?

Is this the year you take your agribusiness digital? The world is changing, and as society as a whole reflects on the changes we will need to make, its also a time for business leaders to reflect their goals and strategy. Here’s a question for your business planning during the quiet days at the start […]

Categories
Blog

What really drives profitability in pastoral agriculture?

Unique, profitable, and complex New Zealand pastoral agriculture is uniquely based around grazing pasture in the paddock while it is growing. In most countries agriculture is relentlessly dependent on diesel, machinery and chemicals to establish forage crops, spray weeds, harvest them, transport them, wrap them in plastic for storage, then fed them out often in […]

Categories
Blog

Four reasons why co-creating with your customers drives business performance

We’ve noticed that the past decades have seen a significant and positive shift in philosophy with product design and development. It used to be that entrepreneurs and designers would be reminding themselves of Henry Ford’s quip – “ If I had asked people what they wanted, they would have said faster horses.” If in doubt, the product […]

Categories
Blog

Digital data in the agri-food supply chain

Established companies and technology start-ups are all racing to create solutions that better manage agricultural data in supply chains. Does this mean radical new transparency for farmers and producers? And have we thought through the implications for data collection, management, and ownership? In this post: What is agricultural data? How rich digital data can benefit […]

Categories
Blog

Going round in circles

I’ve just finished refilling my Ecover washing up liquid bottle at work. Here in our shared office facilities our landlord is trying to get us all to go green and so has invested in a large returnable drum of Ecover from which we can all recharge our plastic bottles and avoid yet more plastic into land-fill.

My eco-crusade doesn’t stop there. In the past month we’ve stopped buying milk from the supermarket and I’m now popping into our local dairy farm on the way home and refilling glass bottles from their state-of-the art milk dispensing machine (at twice the price I might add).